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Quick answer: Google Analytics is Unavailable for reliable mainland China traffic measurement. For routine website, H5, and App monitoring — plus SEO effect tracking and channel-source analysis — map to Baidu Tongji, Umeng+, GrowingIO. Prefer Baidu Tongji for web/H5 and Umeng+ for native Apps. Availability in China: Unavailable.
Availability in China:Unavailable
Google Analytics in mainland China
Google's presence in mainland China
Google officially established its Chinese corporate entity in April 2006. Most core consumer services are blocked in mainland China due to strict local censorship regulations.
Blocked products
Google Search
YouTube
Gmail
Google Play
Google Maps
Google Drive
Google Docs
Google Photos
Google News
Blogger
Google maintains local offices focused exclusively on enterprise (B2B) services, developer support for global expansion, and hardware manufacturing.
Active business & products
Google Ads
Android Developer Ecosystem
TensorFlow
Flutter
Hardware R&D
Supply Chain Management
What this page covers
Use these options for routine traffic monitoring on websites, H5, and Apps, plus SEO effect tracking and channel-source analysis inside mainland China — where Google Analytics collection and reporting are unreliable or blocked.
Choose by surface
Baidu Tongji (百度统计) — Operated by Baidu; the first choice for domestic web (Web) traffic statistics. High free coverage, seamless linkage to Baidu Search SEO and Baidu paid-search/ad data. Best fit for small-to-mid websites and marketing landing pages.
Umeng+ (友盟+) — Under Alibaba Group; the industry standard for domestic mobile App statistics. Extremely high App SDK coverage across China distribution channels; strong at device identification, App retention analysis, and mini-program / app-distribution channel monitoring.
GrowingIO — Product-analytics depth beyond basic web traffic or App retention dashboards when teams need richer event models and activation workflows.
Growth, Content & Experience · Product Analytics & User Insights · Direct alternative
Generally available · Global analog unavailable in China
Baidu Tongji covers website and H5 traffic statistics, SEO effect tracking, and channel-source analysis for China web properties, including integration with Baidu Search and Baidu advertising data.
China context: First-choice Google Analytics replacement for China websites and marketing landing pages. High free coverage, native Baidu Search SEO linkage, and Baidu paid-search/ad data in one workflow. Prefer Umeng+ when the primary surface is a native App.
Growth, Content & Experience · Product Analytics & User Insights · Direct alternative
Generally available · Global analog unavailable in China
Umeng+ provides App and mini-program analytics, device identification, retention and funnel analysis, and distribution-channel monitoring for China-facing mobile products.
China context: Default Google Analytics / Firebase Analytics replacement when the product is a China App, mini-program, or H5-in-App experience. App SDK coverage across domestic distribution channels is extremely high. Prefer Baidu Tongji for standalone websites and SEO-led landing pages.
Growth, Content & Experience · Product Analytics & User Insights · Direct alternative
Generally available · Global analog unavailable in China
GrowingIO provides product analytics, user behavior analysis, and growth insights for digital products in China.
China context: Often shortlisted when teams need product-analytics depth beyond Baidu Tongji (web traffic/SEO) or Umeng+ (App retention/channels). Validate event taxonomy, consent flows, and activation tooling against your stack.
No for reliable mainland China production measurement. Chinaready labels Google Analytics as Unavailable. Collection and reporting for mainland users are blocked or unreliable, so teams should plan a domestic analytics stack for websites, H5, and Apps.
What are the best China alternatives to Google Analytics?
Chinaready Landscape currently maps Google Analytics to Baidu Tongji, Umeng+, GrowingIO. Prefer Baidu Tongji (百度统计) for website/H5 SEO and channel analytics, and Umeng+ (友盟+) for App retention and distribution-channel measurement. GrowingIO is useful when you need deeper product analytics. Treat this as a research shortlist and confirm consent, PIPL, and event taxonomy before production adoption.
Should I use Baidu Tongji or Umeng+?
Choose by surface. Baidu Tongji is the first choice for China websites and marketing landing pages, with strong Baidu Search SEO and Baidu ads linkage. Umeng+ is the industry standard for China Apps, with high SDK coverage for device identification, retention, and mini-program / app-distribution channel monitoring.
Which Google products are blocked in mainland China?
Blocked consumer products commonly include Google Search, YouTube, Gmail, Google Play, Google Maps, Google Drive, Google Docs, Google Photos, Google News, Blogger. Google's mainland offices focus on enterprise (B2B) services, developer support for global expansion, and hardware manufacturing — including active lines such as Google Ads, Android Developer Ecosystem, TensorFlow, Flutter, Hardware R&D, Supply Chain Management. Google Analytics is not a workable mainland traffic-measurement path.
Where should teams go after shortlisting Google Analytics alternatives?
Use the interactive Chinaready Landscape to compare adjacent growth and analytics services, then read Chinaready's main site for launch operating guidance covering compliance, distribution, and go-to-market constraints beyond vendor selection. If the analytics path remains unclear, book a call with Chinaready.